COPYWRITING PORTFOLIO WIP
On-Site Content Design & Copywriting
Athletes for Yoga | Online Yoga
Email marketing:
Here's a smattering of email samples. Of course all content was contingent on brand goals, guidelines, and edits.
Rebrand announcement for chocolate brand
Promo for Running Vacation with Albera
A4Y invitation to use 7-day plan — goal: engage current subscribers
A4Y invitation to use 7-day plan (welcome home) — goal: engage current subscribers
Social Media
Galentine's Day Post for Walmart as well as Pinterest, IG Stories, +. That additional campaign copy is found here on Hello Roo (scroll below SPF YouTube).
YouTube Script: Walmart SPF campaign. Responsible for script, Youtube description, and social shares. Also assisted in influencer casting, video direction, and location scouting. Sadly, the entire campaign was pulled from YouTube because 80% of the sunscreens Walmart featured were recalled. Sigh, such is life. However, the video lives on here on Hello Roo (top spot).
Paid Search:
SHOPIFY PDX BFCM campaign: created name, tagline, and copy. Below is the copy applied to printed guide and street car. This copy was also 'translated' and distributed as a newsprint insert, online landing page, digital ads, posters, and more.
Photo: Shopify | Article
